Hunt, Shelby D. creator Vitell, Scott J. text Journal of Macromarketing 1986 monographic eng Eng lis h

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The general theory of marketing ethics, first published in the Journal of Macromarketing by Hunt and Vitell (1986), has been the focus of much discussion and empirical testing. As a result, the theory was revised in 1993. This article overviews the 1993 revision of the model and addresses three questions that are often asked by those who use the model in the classroom and/or in research: (1) What is the justification for using normative ethical theory as a starting point for positing a positive ethical theory? (2) Is the Hunt-Vitell (H-V) model a causal model, that is, is each concept in the model a construct to be measured? (3) How, specifically, can the H-V theory be used to teach marketing and business ethics? / Hunt, S. D., & Vitell, S. J. Marketing Business ethics Social responsibility of business Quantitative research Decision making https://journals-sagepub-com.hub.tbs-education.fr/doi/pdf/10.1177/027614678600600103 https://journals-sagepub-com.hub.tbs-education.fr/doi/pdf/10.1177/027614678600600103 English 250910 20260512131109.0