03247cam a2200337 i 450000100090000000300040000900500170001300700030003000800410003301000170007402000180009103500220010904000660013104100120019704200140020905000230022310001720024624500900041825000300050825000210053826400480055930000410060750000830064850400670073150504250079852014960122365000720271994200080279195200950279999900150289424168452DLC20260512145808.0t|250321s2025    nyua     b    001 0 eng d  a  2025937097  a9798217045631  a(OCoLC)1510888933  aIG#bengerdacIG#dGO3dOCLCOdNYPdOCLCOdDLCdDLC-MRCdDLC  aEnglish  alccopycat00aHD57.7b.S549 2025  aSinek, Simon.eauthor4aut4http://id.loc.gov/vocabulary/relators/aut0http://id.loc.gov/authorities/names/n20090345701http://id.loc.gov/rwo/agents/n200903457092592510aStart with why b: how great leaders inspire everyone to take action c/ Simon Sinek.  a15th anniversary edition.  aUpdated edition. 1aNew York, NY :bPortfolio / Penguin,c2025.  axiv, 249 pagesbillustrationsc22 cm  aFirst published in hardcover as Start with why by Portfolio / Penguin in 2009.  aIncludes bibliographical references (pages 231-241) and index.  aAssume you know — Carrots and sticks — The golden circle — This is not opinion, this is biology — Clarity, discipline, and consistency — The emergence of trust — How a tipping point tips — Start with why, but know how — Know why. Know how. Then what? — Communication is not about speaking, it's about listening — When why goes fuzzy — Split happens — The origins of a why — The new competition.  aIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way— and it’s the opposite of what everyone else does. 

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did…but with WHY they did it.  

Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. 

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy. 0aLeadership0http://id.loc.gov/authorities/subjects/sh8507548092600  2lcc  00102lcc4070aTBSbTBSd2025-09-18l0oHD57.7 SINpB05702r2025-09-18t1w2025-09-18y1  c4967d4967