03823cam a22003497i 4500 20314431 20260515121748.0 180127t20172017nyua b 001 0 eng d 2017297174 9781509832217 20314431 (OCoLC)968771116 BTCTA eng BTCTA rda BDX SINLB FM0 IK2 IGA UAP IUK CZA OCLCF NDS YDX RB0 QGK MUU DLC English lccopycat HF5415.153 .K52 2017 Kim, W. Chan author. 1645 Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. Proven steps to inspire confidence and seize new growth First edition. New York : Hachette Books, [2017] ©2017 xi, 322 pages : illustrations ; 24 cm Includes bibliographical references (pages 305-307) and index. Reach beyond the best — The fundamentals of market-creating strategy — The mind of a blue ocean strategist — Humanness, confidence, and creative competence — Step one: Getting started — Choosing the right place to start — Constructing the right blue ocean team — Step two: Understand where you are now — Getting clear about the current state of play — Step three: Imagine where you could be — Uncovering the hidden pain points that limit the size of your industry — Discovering an ocean of noncustomers — Step four: Find how you get there — Reconstructing market boundaries, systematically — Developing alternative blue ocean opportunities — Step five: Make your move — Selecting your blue ocean move and conducting rapid market tests — Finalizing and launching your blue ocean move — Epilogue: A national blue ocean shift in action. Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. MSc Brand Management & Creativity 26051 New products 8236 Market segmentation 952 Mauborgne, Renée author. 1644 lcc 0 0 lcc 0 0 CT TBS TBS 2025-09-18 0 HF5415.153 KIM B07662 2025-09-18 1 2025-09-18 1 4969 4969