03934cam a22003617i 45000010009000000050017000090080041000260100017000670200018000840350013001020350021001150400106001360410012002420420014002540500026002681000032002942450136003262460060004622500019005222640040005412640011005813000044005925040067006365050874007035201734015776300045033116500023033566500029033797000038034089420008034469520103034549990015035572031443120260515121748.0180127t20172017nyua     b    001 0 eng d  a  2017297174  a9781509832217  a20314431  a(OCoLC)968771116  aBTCTAbengcBTCTAerdadBDXdSINLBdFM0dIK2dIGAdUAPdIUKdCZAdOCLCFdNDSdYDXdRB0dQGKdMUUdDLC  aEnglish  alccopycat00aHF5415.153b.K52 2017  aKim, W. Chaneauthor.9164510aBlue ocean shift b: beyond competing : proven steps to inspire confidence and seize new growth c/ W. Chan Kim, Renée Mauborgne.30aProven steps to inspire confidence and seize new growth  aFirst edition. 1aNew York :bHachette Books,c[2017] 4c©2017  axi, 322 pages :billustrations ;c24 cm  aIncludes bibliographical references (pages 305-307) and index.0 aReach beyond the best — The fundamentals of market-creating strategy — The mind of a blue ocean strategist — Humanness, confidence, and creative competence — Step one: Getting started — Choosing the right place to start — Constructing the right blue ocean team — Step two: Understand where you are now — Getting clear about the current state of play — Step three: Imagine where you could be — Uncovering the hidden pain points that limit the size of your industry — Discovering an ocean of noncustomers — Step four: Find how you get there — Reconstructing market boundaries, systematically — Developing alternative blue ocean opportunities — Step five: Make your move — Selecting your blue ocean move and conducting rapid market tests — Finalizing and launching your blue ocean move — Epilogue: A national blue ocean shift in action.  aBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. 0aMSc Brand Management & Creativity926051 0aNew products98236 0aMarket segmentation9952  aMauborgne, Renéeeauthor.91644  2lcc  00102lcc40708CTaTBSbTBSd2025-09-18l0oHF5415.153 KIMpB07662r2025-09-18t1w2025-09-18y1  c4969d4969