01871nam a22002777a 4500008004100000020001800041040000800059041000800067050003000075100003500105245010000140246002200240246002200262246002300284250002000307260004400327300004700371500004900418504006600467520087600533650003101409650003001440942000801470952010001478999001501578251002b        |||||||| |||| 00| 0 eng d  a9781632996558  ctbs  aeng  aHF5415.1255 b.S5233 2014  aSignorelli, Jim925924eauthor  aStory branding 2.0 b: creating standout brands through the purpose of story c/ Jim Signorelli  aStoryBranding 2.0  aStoryBranding two  aStory Branding two  aSecond edition.  aAustin, TX :bRiver Grove Books,c2014.  axxiv, 269 pages :billustrations ;c24 cm.  aFirst ed. published with title StoryBranding  aIncludes bibliographical references (pages 255-257) and index  aBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing your brand’s story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand’s most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will:• Be guided every step of the way towards defining who your brand is and why it exists. 0aBranding (Marketing)96284 0aMarketingxPlanning99390  2lcc  00102lcc4070aTBSbTBSd2025-10-02l0oHF5415.1255 SIGpB07638r2025-10-02t1w2025-10-02y1  c4994d4994