03547cam a22004097a 4500 991107452445206196 20251002124101.0 m o d cr cnu|||||||| 241214s2025 nju o 000 0 eng d 9781394288823 (CKB)5670000001013139 (CaSebORM)9781394288823 (OCoLC)1478696205 (OCoLC-P)1478696205 (EXLCZ)995670000001013139 OCoLC-P eng OCoLC-P eng HC79.I55 LeGrande, Craig author 25975 AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success / Craig LeGrande, Venkataraman Lakshminarayanan. Hoboken, NJ : John Wiley & Sons, Inc., 2025. 234 pages : illustrations, tables, charts (black and white) 24 cm. Description based upon print version of record. Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers - and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing. Dive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness. In this book, you'll: Learn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services Discover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management Equip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively AI-Driven Value Management is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need. OCLC-licensed vendor bibliographic record. Artificial intelligence Economic aspects 25976 Value analysis (Cost control) 25977 Industrial marketing 2314 Sales management 291 Marketing Management 9256 Customer relations Management 9249 Strategic planning 3573 Technological innovations Management 2562 Lakshminarayanan, Venkataraman author 25978 lcc 0 0 lcc 0 0 TBS TBS 2025-10-02 0 HF5415.1255 LEG B07640 2025-10-02 1 2025-10-02 1 4995 4995