Ghauri, Pervez N. 1948- creator author Grn̜haug, Kjell author Strange, Roger author text enk Cambridge Cambridge University Press 2020 Fifth edition. monographic eng xix, 327 pages : illustrations (some color) ; 25 cm. This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations. / Pervez Ghauri, Kjell Grn̜haug, Roger Strange. Title from publisher's bibliographic system (viewed on 29 Jan 2020). Includes bibliographical references and index. Management Research Business Research HD30.4 .G49 2020 9781108708241 UkCbUP 190218 20251003101241.0 991025395454307026 eng