02132nam a22002297a 4500 251006b |||||||| |||| 00| 0 eng d 9781538185513 tbs eng AM11 .W35 2006 Wallace, Margot A. 1941- 26013 author Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace. Third edition. Lanham MD : Rowman & Littlefield, 2024. vii, 271 pages : illustrations, portraits (black and white) ; 23 cm. Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums. Museums United States Management 26014 Museums Public relations United States 26015 Museum attendance United States 26016 Branding (Marketing) 6284 lcc 0 0 lcc 0 0 TBS TBS 2025-10-06 0 AM11 WAL B07656 2025-10-06 1 2025-10-06 1 5008 5008