: use data to build a better startup faster Croll, Alistair creator Yoskovitz, Benjamin text bibliography cau Sebastopol, CA O'Reilly Media 2013 First edition monographic eng Eng lis h xxiv, 409 pages : illustrations. Whether you're a start-up founder aiming to disrupt an industry or an entrepreneur seeking to drive change from within, your greatest challenge is creating a product that people genuinely want. Lean Analytics guides you in the right direction. This book shows you how to validate your initial idea, identify the right customers, decide what to build, determine how to monetise your business, and spread the word effectively. Packed with over thirty case studies and insights from more than a hundred business experts, Lean Analytics offers hard-won, real-world knowledge that no entrepreneur can afford to be without. Understand Lean Start-up principles, analytics fundamentals, and the data-driven mindset: Explore six sample business models and how they apply to ventures of all sizes - Discover the One Metric That Matters to you - Learn how to draw a line in the sand, so you’ll know when it’s time to move forward - Apply Lean Analytics principles to large enterprises and established products. Stop Lying to Yourself — We’re All Liars — How to Keep Score — Deciding What to Do with Your Life — Data-Driven Versus Data-Informed — Finding the Right Metric for Right Now — Analytics Frameworks — The Discipline of One Metric That Matters — What Business Are You In? — Model One: E-commerce — Model Two: Software as a Service (SaaS) — Model Three: Free Mobile App — Model Four: Media Site — Model Five: User-Generated Content — Model Six: Two-Sided Marketplaces — What Stage Are You At? — Stage One: Empathy — Stage Two: Stickiness — Stage Three: Virality — Stage Four: Revenue — Stage Five: Scale — Model + Stage Drives the Metric You Track — Lines in the Sand — Am I Good Enough? — E-commerce: Lines in the Sand — SaaS: Lines in the Sand — Free Mobile App: Lines in the Sand — Media Site: Lines in the Sand — User-Generated Content: Lines in the Sand — Two-Sided Marketplaces: Lines in the Sand — What to Do When You Don’t Have a Baseline — Putting Lean Analytics to Work — Selling into Enterprise Markets — Learn from Within: Intrapreneurs — Conclusion: Beyond Startups. / Alistair Croll, Benjamin Yoskovitz. New business enterprises Entrepreneurship Success in business Marketing research Consumers Psychology HD62.5 .C77 2013eb 9781098168179 OCoLC-P 130402 20260512150250.0 991107423444806196 eng