03633cam a2200445 a 450000100190000000500170001900600190003600700150005500800410007002000180011103500280012903500260015703500210018303500230020403500300022704000300025704100120028705000240029910000270032324501050035025000180045526000450047330000380051849000200055650511520057652010140172858800470274263000660278965000350285565000260289065000300291665000290294665000330297570000310300883000170303990600090305694200080306595200990307399900150317299110742344480619620260512150250.0m     o  d        cr#cnu---unuuu130402s2013    caua    ob    001 0 eng d  a9781098168179  a(CaSebORM)9781098168179  a(CKB)5590000001307263  a(OCoLC)834614819  a(OCoLC-P)834614819  a(EXLCZ)995590000001307263  aOCoLC-PbengepncOCoLC-P  aEnglish 4aHD62.5b.C77 2013eb  aCroll, Alistair92161210aLean analytics b: use data to build a better startup faster c/ Alistair Croll, Benjamin Yoskovitz.  aFirst edition  aSebastopol, CA :bO'Reilly Media,c2013.  axxiv, 409 pages :billustrations.1 aThe lean series0 aStop Lying to Yourself — We’re All Liars — How to Keep Score — Deciding What to Do with Your Life — Data-Driven Versus Data-Informed — Finding the Right Metric for Right Now — Analytics Frameworks — The Discipline of One Metric That Matters — What Business Are You In? — Model One: E-commerce — Model Two: Software as a Service (SaaS) — Model Three: Free Mobile App — Model Four: Media Site — Model Five: User-Generated Content — Model Six: Two-Sided Marketplaces — What Stage Are You At? — Stage One: Empathy — Stage Two: Stickiness — Stage Three: Virality — Stage Four: Revenue — Stage Five: Scale — Model + Stage Drives the Metric You Track — Lines in the Sand — Am I Good Enough? — E-commerce: Lines in the Sand — SaaS: Lines in the Sand — Free Mobile App: Lines in the Sand — Media Site: Lines in the Sand — User-Generated Content: Lines in the Sand — Two-Sided Marketplaces: Lines in the Sand — What to Do When You Don’t Have a Baseline — Putting Lean Analytics to Work — Selling into Enterprise Markets — Learn from Within: Intrapreneurs — Conclusion: Beyond Startups.  aWhether you're a start-up founder aiming to disrupt an industry or an entrepreneur seeking to drive change from within, your greatest challenge is creating a product that people genuinely want. Lean Analytics guides you in the right direction.

This book shows you how to validate your initial idea, identify the right customers, decide what to build, determine how to monetise your business, and spread the word effectively. Packed with over thirty case studies and insights from more than a hundred business experts, Lean Analytics offers hard-won, real-world knowledge that no entrepreneur can afford to be without.

Understand Lean Start-up principles, analytics fundamentals, and the data-driven mindset: 

Explore six sample business models and how they apply to ventures of all sizes - 
Discover the One Metric That Matters to you - 
Learn how to draw a line in the sand, so you’ll know when it’s time to move forward -
Apply Lean Analytics principles to large enterprises and established products.  aOCLC-licensed vendor bibliographic record. 0aB3 DM Web Analytics & Search Engine Optimization (BiM)926975 0aNew business enterprises92621 0aEntrepreneurship9570 0aSuccess in business91506 0aMarketing research91465 0aConsumers xPsychology97445  aYoskovitz, Benjamin921611 0aLean series.  aBOOK  2lcc  00102lcc40708CTaTBSbTBSd2025-10-07l0oHD62.5 CROpB07702r2025-10-07t1w2025-10-07y1  c5010d5010