02874cam a2200325 i 4500 18403651 20260512144747.0 141211t20152015caua b 001 0 eng d 2014959145 9781446296622 18403651 (OCoLC)907010566 YDXCP eng YDXCP rda BDX OCLCO CDX OCLCF OCLCO NHA OCLCO NHA P4A UAB OCLCA CHVBK OCLCO S3O OCLCO DLC English lccopycat HF5415 .E24 2015 Eagle, Lynne author. 21782 Marketing ethics & society / Lynne Eagle & Stephan Dahl. Marketing ethics and society Los Angeles : SAGE, [2015]. ©2015 xiii, 300 pages : illustrations ; 24 cm Includes bibliographical references and index. Introduction to marketing ethics — Criticisms of marketing — Contrasting perspectives on marketing — Ethical issues in marketing relationships — Ethics in new media — Ethical consumption — Marketing to young and vulnerable consumer groups — Promotion of harmful products — Lifestyle, health and pharmaceutical marketing — Tourism, heritage, cultural, arts and cause-related marketing — Ethics in social marketing — Legislation, regulation and ethics. Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Marketing Moral and ethical aspects 23367 Marketing Social aspects 7447 Dahl, Stephan author. 21318 lcc 0 0 lcc 0 0 TBS TBS 2025-10-07 3 HF5415 EAG B05706 2026-05-11 2026-03-19 1 2025-10-07 1 5011 5011