Eagle, Lynne creator author. Dahl, Stephan author. text bibliography cau 2015 2015 monographic eng Eng lis h

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xiii, 300 pages : illustrations ; 24 cm Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Introduction to marketing ethics — Criticisms of marketing — Contrasting perspectives on marketing — Ethical issues in marketing relationships — Ethics in new media — Ethical consumption — Marketing to young and vulnerable consumer groups — Promotion of harmful products — Lifestyle, health and pharmaceutical marketing — Tourism, heritage, cultural, arts and cause-related marketing — Ethics in social marketing — Legislation, regulation and ethics. / Lynne Eagle & Stephan Dahl. Includes bibliographical references and index. Marketing Moral and ethical aspects Marketing Social aspects HF5415 .E24 2015 9781446296622 2014959145 YDXCP 141211 20260512144747.0 18403651 eng