02987cam a2200337 i 45000010009000000050017000090080041000260100017000670200018000840350013001020350021001150400123001360410012002590420014002710500022002851000033003072450063003402460033004032640034004362640011004703000046004815040051005275050477005785201346010556500048024016500036024497000034024859420008025199520107025279990015026341840365120260512144747.0141211t20152015caua     b    001 0 eng d  a  2014959145  a9781446296622  a18403651  a(OCoLC)907010566  aYDXCPbengcYDXCPerdadBDXdOCLCOdCDXdOCLCFdOCLCOdNHAdOCLCOdNHAdP4AdUABdOCLCAdCHVBKdOCLCOdS3OdOCLCOdDLC  aEnglish  alccopycat00aHF5415b.E24 2015  aEagle, Lynneeauthor.92178210aMarketing ethics & society c/ Lynne Eagle & Stephan Dahl.3 aMarketing ethics and society 1aLos Angeles :bSAGE,c[2015]. 4c©2015  axiii, 300 pages :billustrations ;c24 cm  aIncludes bibliographical references and index.0 aIntroduction to marketing ethics — Criticisms of marketing — Contrasting perspectives on marketing — Ethical issues in marketing relationships — Ethics in new media — Ethical consumption — Marketing to young and vulnerable consumer groups — Promotion of harmful products — Lifestyle, health and pharmaceutical marketing — Tourism, heritage, cultural, arts and cause-related marketing — Ethics in social marketing — Legislation, regulation and ethics.  a Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

 

The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. 0aMarketingxMoral and ethical aspects923367 0aMarketingxSocial aspects97447  aDahl, Stephaneauthor.921318  2lcc  00102lcc4070aTBSbTBSd2025-10-07l3oHF5415 EAGpB05706r2026-05-11s2026-03-19t1w2025-10-07y1  c5011d5011