TY  - BOOK
AU  - Chakraborty, Indranil
TI  - Stories at work: : Unlock the Secret to Business Storytelling
SN  - 9780670089840
PY  - 2018///
CY  - Penguin Random House India
KW  - Storytelling
KW  - Business communication
N2  - Is there a way to share messages that stay with people for days? To influence others without overwhelming them with data and analysis? To drive real change within an organisation? The answer lies in storytelling.

Storytelling in business differs from casual anecdotes told among friends — it must be grounded in truth and purpose. Stories at Work shows you how to frame your stories with context and deliver them in a way that captures your audience’s attention.

Through its tools, techniques, and clear structures, this book helps you harness the power of storytelling in everyday business communication. You’ll learn how to connect, engage, and inspire — ensuring that what you share leaves a lasting impression on every listener
ER  -