02714pam a2200337 i 45000010008000000030006000080050017000140080041000310100017000720200018000890350017001070400057001240420008001810500024001891000036002132450101002492500019003502640040003692640011004093000045004205040053004655051228005185200360017466500029021066500043021357000034021787000036022129420008022489520105022569990015023618062457CaAEU20260512145936.0170306t20172017enka     b    001 0 eng    a  2017007654  a9781292103129  aocn974912732  aDLCbengerdacDLCdOCLCOdOCLCFdYDXdTFWdUABdAEU  apcc00aHF5415.2b.M29 2017  aMalhotra, Naresheauthor.9231310aMarketing research b: an applied approach c/ Naresh K. Malhotra, Daniel Nunan, David F. Birks.  aFifth Edition. 1aHarlow, England :bPearson,c[2017] 4c©2017  axvi, 957 pages :billustrations ;c26 cm  aIncludes bibliographical references and indexes.0 aIntroduction to Marketing Research — Defining the Marketing Research Problem and Developing a Research Approach — Research Design — Secondary Data Collection and Analysis — Internal Secondary Data and Analytics — Qualitative Research: Its Nature and Approaches — Qualitative Research: Focus Group Discussions — Qualitative Research: In-Depth Interviewing and Projective Techniques — Qualitative Research: Data Analysis — Survey and Quantitative Observation Techniques — Causal Research Design: Experimentation — Measurement and Scaling: Fundamentals, Comparative and Non-Comparative Scaling — Questionnaire Design — Sampling: Design and Procedures — Sampling: Determining Sample Size — Survey Fieldwork — Social Media Research — Mobile Research — Data Integrity — Frequency Distribution, Cross-Tabulation and Hypothesis Testing — Analysis of Variance and Covariance — Correlation and Regression — Discriminant and Logit Analysis — Factor Analysis — Cluster Analysis — Multidimensional Scaling and Conjoint Analysis — Structural Equation Modelling and Path Analysis — Communicating Research Findings — Business-to-Business (B2B) Marketing Research — Research Ethics.  aThis edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. 0aMarketing research91465 0aMarketing research xMethodology98379  aNunan, Danieleauthor.926046  aBirks, David F.eauthor.921309  2lcc  00102lcc4070aTBSbTBSd2025-10-07l0oHF5415.2 MALr2025-10-07t1w2025-10-07y1zSOON AVAILABLE  c5016d5016