01580nam a22001937a 4500008004100000020001800041040000800059041000800067050002700075100002300102245009700125260004900222300004800271520094700319650003901266650002301305650003501328650002301363251008b        |||||||| |||| 00| 0 eng d  a9781398621688  ctbs  aeng  aHF5415.1265b.M56 2025  aMiner, Tomeauthor  aSocial first brandsb: how modern brands create community, loyalty, and growthc/ Tom Miner.  aLondon ; New York, NY : bKoganPage, c2025.  aviii, 258 pages :billustrations ; c24 cm.  aAbout the book
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About the book
How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. 0aInternet marketingxSocial aspects 0aInternet marketing 0aSocial mediaxEconomic aspects 0aStrategic planning