01669nam a22002177a 4500 251008b |||||||| |||| 00| 0 eng d 9781398621688 tbs eng HF5415.1265 .M56 2025 Miner, Tom 26055 author Social first brands : how modern brands create community, loyalty, and growth / Tom Miner. London ; New York, NY : KoganPage, 2025. viii, 258 pages : illustrations ; 24 cm. About the book Table of contents Reviews About the book How can you build a social media strategy that outlasts trends and delivers real impact? Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. Internet marketing Social aspects 26056 Internet marketing 1133 Social media Economic aspects 5351 Strategic planning 3573 lcc 0 0 lcc 0 0 TBS TBS 2025-10-08 1 HF5415.1265 MIN B07600 2026-01-31 2025-12-17 2025-12-17 1 2025-10-08 1 5018 5018