: how modern brands create community, loyalty, and growth Miner, Tom creator author text London ; New York, NY KoganPage 2025 monographic eng

print

viii, 258 pages : illustrations ; 24 cm. About the book Table of contents Reviews About the book How can you build a social media strategy that outlasts trends and delivers real impact? Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. / Tom Miner. Internet marketing Social aspects Internet marketing Social media Economic aspects Strategic planning HF5415.1265 .M56 2025 9781398621688 251008