TY  - BOOK
AU  - Miner, Tom
TI  - Social first brands: : how modern brands create community, loyalty, and growth
SN  - 9781398621688
AV  - HF5415.1265 .M56 2025
PY  - 2025///
CY  - London ; New York, NY : 
PB  - KoganPage, 
KW  - Internet marketing
KW  - Social aspects
KW  - Social media
KW  - Economic aspects
KW  - Strategic planning
N2  - About the book
Table of contents
Reviews
About the book
How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact
ER  -