Albinsson, Pia A.  1975- <br/><br/>
Marketing and sustainability  : contradiction or the path to profitable businesses and sustainable societies? 
/ Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment. 
 - Hoboken, NJ :  Wiley,  2025. 
 - xviii, 270 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing. 
<br/><br/><label>ISBN: </label>9781394273768 
<br/><br/><label>LCCN: </label>2024049789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business enterprises--Environmental aspects<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .A3785 2025