01750cam a2200301 i 45000010009000000050017000090080041000260100017000670200018000840350022001020350013001240400059001370410008001960420008002040500024002121000037002362450182002732600033004553000047004885040051005355200684005866500014012706500048012846500026013327000026013587000029013847000035014131761276720251008101452.0241113t20252025njua     b    001 0 eng c  a  2024049789  a9781394273768  a(DLC)  2024049789  a17612767  aWaSeSS/DLCbengerdacDLCdSINLBdYDXdIG#dOCLCOdYDX  aeng  apcc00aHF5415b.A3785 2025  aAlbinsson, Pia A.d1975-eauthor10aMarketing and sustainabilityb: contradiction or the path to profitable businesses and sustainable societies?c/ Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment.  aHoboken, NJ :bWiley,c2025.  axviii, 270 pages :billustrations ;c25 cm  aIncludes bibliographical references and index.  aThis book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing. 0aMarketing 0aBusiness enterprisesxEnvironmental aspects 0aMarketingxManagement  aGuyader, Hugoeauthor  aOttosson, Mikaeleauthor  aParment, Andersd1972-eauthor