01844cam a2200325 i 4500 17612767 20251008101452.0 241113t20252025njua b 001 0 eng c 2024049789 9781394273768 (DLC) 2024049789 17612767 WaSeSS/DLC eng rda DLC SINLB YDX IG# OCLCO YDX eng pcc HF5415 .A3785 2025 Albinsson, Pia A. 1975- author 26057 Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies? / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment. Hoboken, NJ : Wiley, 2025. xviii, 270 pages : illustrations ; 25 cm Includes bibliographical references and index. This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing. Marketing 1020 Business enterprises Environmental aspects 13728 Marketing Management 9256 Guyader, Hugo author 26058 Ottosson, Mikael author 26059 Parment, Anders 1972- author 26060 lcc 0 0 lcc 0 0 TBS TBS 2025-10-08 0 HF5415 ALB B07659 2025-10-08 1 2025-10-08 1 5019 5019