: contradiction or the path to profitable businesses and sustainable societies? Albinsson, Pia A. 1975- creator author Guyader, Hugo author Ottosson, Mikael author Parment, Anders 1972- author text bibliography nju Hoboken, NJ Wiley 2025 2025 monographic eng

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xviii, 270 pages : illustrations ; 25 cm This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing. / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment. Includes bibliographical references and index. Marketing Business enterprises Environmental aspects Marketing Management HF5415 .A3785 2025 9781394273768 2024049789 WaSeSS/DLC 241113 20251008101452.0 17612767 eng