TY  - BOOK
AU  - Albinsson, Pia A.
AU  - Guyader, Hugo
AU  - Ottosson, Mikael
AU  - Parment, Anders
TI  - Marketing and sustainability: : contradiction or the path to profitable businesses and sustainable societies?
SN  - 9781394273768
AV  - HF5415 .A3785 2025
PY  - 2025///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Business enterprises
KW  - Environmental aspects
KW  - Management
N1  - Includes bibliographical references and index
N2  - This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing
ER  -