: international cases and perspectives Murphy, Patrick E. 1948- creator author editor Laczniak, Eugene R. author editor Prothero, Andrea author editor text bibliography enk Abingdon, Oxon New York, NY Routledge 2012 monographic eng

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xii, 171 pages ; 25 cm. Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes. / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. Includes bibliographical references and index. Marketing Moral and ethical aspects Marketing Case studies HF5415 .M8348 2012 9780415783521 2011032118 DLC 110729 20260512145853.0 5577118 eng