02531cam a2200337 a 45000010008000000030006000080050017000140080041000310100017000720150019000890160018001080200018001260350017001440400059001610410008002200420008002280500024002361000053002602450146003132600056004593000029005155040051005445201307005956500048019026500034019507000047019847000044020319420008020759520095020839990015021785577118CaAEU20260512145853.0110729s2012    enk      b    001 0 eng    a  2011032118  aGBB1C11562bnb7 a0159515222Uk  a9780415783521  aocn730403856  aDLCbengcDLCdYDXdBTCTAdUKMGBdYDXCPdCDXdBWXdAEU  aeng  apcc00aHF5415b.M8348 2012  aMurphy, Patrick E.d1948-926106eauthoreeditor10aEthics in marketingb: international cases and perspectivesc/ written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.  aAbingdon, Oxon ;aNew York, NY :bRoutledge,c2012.  axii, 171 pages ;c25 cm.  aIncludes bibliographical references and index.  aUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes. 0aMarketingxMoral and ethical aspects923367 0aMarketingvCase studies98361  aLaczniak, Eugene R.925915eauthoreeditor  aProthero, Andrea926107eauthoreeditor  2lcc  00102lcc4070aTBSbTBSd2025-10-13l0oHF5415 MURpB07671r2025-10-13t1w2025-10-13y1  c5030d5030