01606cam a2200289 i 4500 a26777765 SIRSI 20251017152222.0 171103s2019 nyua b 001 0 eng 2017045383 9781292265636 (OCoLC)1010602750 DLC eng rda DLC OCLCO OCLCF YDX BDX YDX OCLCO P4A UKMGB UtOrBLW eng pcc HF5415.2 .M29 2019 Malhotra, Naresh K. author 26185 Marketing research : an applied orientation / Naresh K. Malhotra. Seventh edition. New York, NY : Pearson, 2019. xxvi, 856 pages : illustrations (color) ; 29 cm. Includes bibliographical references and index. For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. Marketing research 1465 Marketing research Methodology 8379 lcc 0 0 lcc 0 0 TBS TBS 2025-10-17 1 HF5415.2 MAL B07701 2025-12-20 2025-11-20 2025-11-20 1 2025-10-17 1 5056 5056