Creating business plans : gather your resources, describe the opportunity, get buy-in.
- Boston, MA : Harvard Business Review Press, 2014.
- viii, 141 pages ; 18 cm.
- 20-minute manager series .
Includes bibliographical references and index.
Machine generated contents note: Why Write a Business Plan? — Getting started — The structure of a business plan — Describing the Opportunity — Presenting your idea — Executive summary — Business description — Analyzing the business environment — Industry background — Competitive analysis — Market analysis — Introducing Your Management Team — Highlighting qualifications — Presenting the team as a unit — Bringing Your Product to Market — Operations plan: Articulating day-to-day business — Marketing plan: Promoting your value proposition — Projecting Financial Risk and Reward — Preparing your financial plan — Anticipating readers' concerns — Attachments and Milestones — Supplemental information — Milestones.
A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:
Present your idea clearly; Develop sound financial plans; Project risks—and rewards; Anticipate and address your audience's concerns.
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