: gather your resources, describe the opportunity, get buy-in Harvard Business Review Press (Firm) publisher text bibliography mau Boston, MA Harvard Business Review Press 2014 monographic eng

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viii, 141 pages ; 18 cm. A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: Present your idea clearly; Develop sound financial plans; Project risks—and rewards; Anticipate and address your audience's concerns. Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Machine generated contents note: Why Write a Business Plan? — Getting started — The structure of a business plan — Describing the Opportunity — Presenting your idea — Executive summary — Business description — Analyzing the business environment — Industry background — Competitive analysis — Market analysis — Introducing Your Management Team — Highlighting qualifications — Presenting the team as a unit — Bringing Your Product to Market — Operations plan: Articulating day-to-day business — Marketing plan: Promoting your value proposition — Projecting Financial Risk and Reward — Preparing your financial plan — Anticipating readers' concerns — Attachments and Milestones — Supplemental information — Milestones. Includes bibliographical references and index. Business planning Industrial management HD30.28 .C7325 2014 9781625272225 2014000382 DLC 140116 20251022144037.0 a12740899 eng