TY  - BOOK
ED  - Harvard Business Review Press (Firm)
TI  - Creating business plans: : gather your resources, describe the opportunity, get buy-in
T2  - 20-minute manager series
SN  - 9781625272225
AV  - HD30.28 .C7325 2014
PY  - 2014///
CY  - Boston, MA
PB  - Harvard Business Review Press
KW  - Business planning
KW  - Industrial management
N1  - Includes bibliographical references and index; Machine generated contents note: Why Write a Business Plan? — Getting started — The structure of a business plan — Describing the Opportunity — Presenting your idea — Executive summary — Business description — Analyzing the business environment — Industry background — Competitive analysis — Market analysis — Introducing Your Management Team — Highlighting qualifications — Presenting the team as a unit — Bringing Your Product to Market — Operations plan: Articulating day-to-day business — Marketing plan: Promoting your value proposition — Projecting Financial Risk and Reward — Preparing your financial plan — Anticipating readers' concerns — Attachments and Milestones — Supplemental information — Milestones
N2  - A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: 

Present your idea clearly; 
Develop sound financial plans; 
Project risks—and rewards; 
Anticipate and address your audience's concerns. 

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business
ER  -