02657cam a2200313 i 4500001001000000003000600010005001700016008004100033010001700074020001800091040007700109041000800186042000800194049000900202050002500211245009200236260005600328300003000384490002900414504005100443505076400494520084501258650002802103650003302131710005902164942000802223952009702231999001502328a12740899SIRSI20251022144037.0140116s2014    maua     b    001 0 eng    a  2014000382  a9781625272225  aDLCbengerdacDLCdYDXdBTCTAdOCLCOdBDXdMLYdYDXCPdNhCcYMEdUtOrBLW  aeng  apcc  aUPMM00aHD30.28b.C7325 201400aCreating business plansb: gather your resources, describe the opportunity, get buy-in.  aBoston, MA :bHarvard Business Review Press,c2014.  aviii, 141 pages ;c18 cm.  a20-minute manager series  aIncludes bibliographical references and index.0 aMachine generated contents note: Why Write a Business Plan? — Getting started — The structure of a business plan — Describing the Opportunity — Presenting your idea — Executive summary — Business description — Analyzing the business environment — Industry background — Competitive analysis — Market analysis — Introducing Your Management Team — Highlighting qualifications — Presenting the team as a unit — Bringing Your Product to Market — Operations plan: Articulating day-to-day business — Marketing plan: Promoting your value proposition — Projecting Financial Risk and Reward — Preparing your financial plan — Anticipating readers' concerns — Attachments and Milestones — Supplemental information — Milestones.  aA well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: 

Present your idea clearly; 
Develop sound financial plans; 
Project risks—and rewards; 
Anticipate and address your audience's concerns. 

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. 0aBusiness planning91415 0aIndustrial management920469  aHarvard Business Review Press (Firm)epublisher925086  2lcc  00102lcc4070aTBSbTBSd2025-10-22l0oHD 30.28 HBRpB05714r2025-10-22t1w2025-10-22y1  c5081d5081