Applied business statistics : methods and excel-based applications
/ Trevor Wegner.
- Fifth edition.
- Cape Town : Juta & Company, 2020.
- 554 pages : illustrations, tables, charts (black and white) ; 25 cm.
The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.
9781485130499
B1 Business Analytics and Data Visualization (BiM)