Czinkota, Michael R. creator author Ronkainen, Ilkka A. author Gupta, Suraksha author text bibliography nyu New York, NY Cambridge Cambridge University Press 2021 2021 Ninth Edition. monographic eng

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xv, 573 pages : color illustrations, color maps ; 26 cm. Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility. Part I. The international business imperative — Trade and investment policies — The essence of culture — Politics and laws — Part II. Financial management — Developing and emerging markets and their integration — Building data and knowledge — Entry and expansion — Part III. International marketing — Services — International supply chain management — Managing globally — Part IV. Ownership, governance, and sustainability — Digital contributions for international business — International business: the soul and future — Case studies. Alibaba and its influence on international market — Do international traders have it all wrong? — Diwali in India — The tomato: Vegetable or fruit? — Mixel agitators, a French SME expanding into China — HSBC: Guanxi for internationalization — The Bell Boeing V-22 — Tao Kea Noi seaweed snack: Going global — Honeyland manuka honey from New Zealand — When diamonds weep — H-1B visa: A high-tech dilemma — Chopsticks from America: A historic assessment — Ecological cooling: The fridge from Eastern Germany — One afternoon at the United States International Trade Commission — Whiskey to Vietnam: Learning rapidly — References — Index. Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta. Revised edition of International business, c2011. Includes bibliographical references (pages 513-553) and index. International trade International finance Investments, Foreign International business enterprises International business enterprises Management HF1379 .C94 2021 9781108701440 2021024614 DLC 210524 20251023175649.0 9833286 eng