03729cam a2200409 i 45000010008000000030006000080050017000140080041000310100017000720150019000890160018001080200018001260350017001440400055001610410008002160420008002240500022002321000040002542450087002942500019003812600068004003000063004685000054005315040067005855051236006525201047018886500029029356500031029646500031029956500045030266500056030717000039031277000035031669420008032019520095032099990015033049833286CaAEU20251023175649.0210524t20212021nyuab    b    001 0 eng    a  2021024614  aGBC1899112bnb7 a0202173942Uk  a9781108701440  aon1252739615  aDLCbengerdacDLCdOCLCOdUKMGBdOCLCFdCDXdAEKC  aeng  apcc00aHF1379b.C94 2021  aCzinkota, Michael R.eauthor92054210aInternational business /cMichael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta.  aNinth Edition.  aNew York, NY ;bCambridge :bCambridge University Press,c2021.  axv, 573 pages :bcolor illustrations, color maps ;c26 cm.  aRevised edition of International business, c2011.  aIncludes bibliographical references (pages 513-553) and index.0 aPart I. The international business imperative — Trade and investment policies — The essence of culture — Politics and laws — Part II. Financial management — Developing and emerging markets and their integration — Building data and knowledge — Entry and expansion — Part III. International marketing — Services — International supply chain management — Managing globally — Part IV. Ownership, governance, and sustainability — Digital contributions for international business — International business: the soul and future — Case studies. Alibaba and its influence on international market — Do international traders have it all wrong? — Diwali in India — The tomato: Vegetable or fruit? — Mixel agitators, a French SME expanding into China — HSBC: Guanxi for internationalization — The Bell Boeing V-22 — Tao Kea Noi seaweed snack: Going global — Honeyland manuka honey from New Zealand — When diamonds weep — H-1B visa: A high-tech dilemma — Chopsticks from America: A historic assessment — Ecological cooling: The fridge from Eastern Germany — One afternoon at the United States International Trade Commission — Whiskey to Vietnam: Learning rapidly — References — Index.  aThoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.  0aInternational trade9495 0aInternational finance9496 0aInvestments, Foreign91315 0aInternational business enterprises94692 0aInternational business enterprisesxManagement9498  aRonkainen, Ilkka A.eauthor920541  aGupta, Surakshaeauthor926306  2lcc  00102lcc4070aTBSbTBSd2025-10-23l0oHF1379 CZIpB05701r2025-10-23t1w2025-10-23y1  c5099d5099