01784nam a22002057a 4500 251024b |||||||| |||| 00| 0 eng d 9798733090122 tbs eng HF5415.1265 Capala, Matthew 26320 author The psycology of a website : mastering cognitive biases, conversion triggers, and modern SEO to achieve massive results / Matthew Capala. [place of publication not identified] : Zeit Media LLC, 2021. 200 pages : illustrations, charts, tables (color) ; 23 cm. The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google.Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to: - Build instant trust and minimize friction- Reduce your bounce rates by learning how to overcome common objections- Encourage small commitments pulling the user towards your offer- Frame your offer using effective design and copywriting for the Web- Reassure with social proof to close more sales- Build conversion funnels to create a repeatable source of new customers“Matthew Capala provides something different and necessary Web search engines 7488 Web site development 7487 Internet marketing 1133 lcc 0 0 lcc 0 0 TBS TBS 2025-10-24 0 HF5415.1265 CAP B05692 2025-10-24 1 2025-10-24 1 5104 5104