01263nam a22001577a 4500 251024b |||||||| |||| 00| 0 eng d TBS eng Diederen, Raoul 26336 author To servitise or not to servitise : when and how should an industrial manufacturer embark on the path of servitisation / Raoul Diederen. [Place of publication not identified] : Publisher not identified], 2024. 82 pages ; 21 cm. This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are: (1) What are the potential weaknesses in my current strategy? (2) What is servitisation and why is it important? (3) Is servitisation the right approach for my business? (4) Is my organisation prepared for servitisation? (5) What resources are necessary to implement servitisation? (6) What are the risks and rewards associated with servitisation? It enables CEOs to make a balanced assessment of the added value and appropriateness of a servitisation strategy in the context of their company's circumstances. Decision making 339 lcc 5111 5111