02368cam a22002897i 4500 a48150050 SIRSI 20251029121633.0 m o d cr |n||||||||| 250612s2025 mau o 001 0 eng d 9780760392461 (OCoLC)1523142720 9780760392478 O'Reilly Media YDX eng YDX OCLCO ORMDA OCLCO CLOUD UtOrBLW eng UPMM NK1510 Sandler, Lyle H. 1960- author 26351 Universal principles of storytelling for designers : 100 key concepts for bringing good ideas to life / Lyle H. Sandler. Beverly, MA : Rockport Publishers, 2025. 213 pages : illustrations, some color ; 26 cm. Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects. In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers: Character Development: How to craft relatable and memorable personas in visual narratives. Plot Structure: Techniques for creating compelling arcs and engaging storylines. Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level. Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative. The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply. Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience. Communication in design 26352 Design Dictionaries 26353 lcc 0 0 ddc 0 0 TBS TBS 2025-10-29 2 NK1510 SAN B05684 2026-05-15 2026-02-02 1 2025-10-29 1 5115 5115