01484nam a22002537a 4500 OSt 20251103102926.0 250910b |||||||| |||| 00| 0 eng d 0976-0431 English tbs English Muduli, Ashutosh 26389 Southwest Airlines Success : / Ashutosh Muduli ; Vinita Kaura : A Case Study Analysis BVIMR Management Edge 2011 BVIMR Management Edge. 2011, Vol. 4 Issue 2, p115-118. 4p. In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector. Airline industry Service industries Business success Customer services Southwest Airlines Co. https://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis lcc 0 0 lcc 0 0 TBS TBS 2025-11-03 0 2025-11-03 https://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis 2025-11-03 ARTICLE 5126 5126