: A Case Study Analysis Muduli, Ashutosh creator text BVIMR Management Edge 2011 monographic eng Eng lis h

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In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector. / Ashutosh Muduli ; Vinita Kaura Airline industry Service industries Business success Customer services Southwest Airlines Co. 0976-0431 https://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis https://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis English 250910 20251103102926.0