TY  - BOOK
AU  - Muduli, Ashutosh
TI  - Southwest Airlines Success : : : A Case Study Analysis
SN  - 0976-0431
PY  - 2011///
PB  - BVIMR Management Edge
KW  - Airline industry
KW  - Service industries
KW  - Business success
KW  - Customer services
KW  - Southwest Airlines Co
N2  - In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector
UR  - https://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis
ER  -