01687nam a22002657a 4500003000400000005001700004008004100021022001400062040001700076041001200093100002800105245009300133260003200226362006300258520065600321653002100977653002300998653002101021653002201042653002701064856011601091942000801207952019101215999001501406OSt20251103102926.0250910b        |||||||| |||| 00| 0 eng d  a0976-0431  aEnglishctbs  aEnglish  aMuduli, Ashutosh926389  aSouthwest Airlines Success : c/ Ashutosh Muduli ; Vinita Kaurab: A Case Study Analysis  bBVIMR Management Edgec2011  aBVIMR Management Edge. 2011, Vol. 4 Issue 2, p115-118. 4p.  aIn this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.  aAirline industry  aService industries  aBusiness success  aCustomer services  aSouthwest Airlines Co.  uhttps://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis  2lcc  00102lcc4070aTBSbTBSd2025-11-03l0r2025-11-03uhttps://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysisw2025-11-03yARTICLE  c5126d5126