TY  - BOOK
AU  - Ansoff, H. Igor
TI  - Strategies for Diversification
SN  - 0017-8012
PY  - 1957///
PB  - Harvard Business Review
KW  - Diversification in industry
KW  - Mathematical models of economics
KW  - Strategic planning
KW  - Multiproduct firms
KW  - Sales forecasting
KW  - Marketing strategy
N2  - The article discusses a method for evaluating profit potential in alternative product-market strategies. The formula for improved return on investment from diversification can be used to calculate conditions where ΔR would be greater than zero, or when it would be profitable to diversify. Four growth strategies are product development, diversification, market development, and market penetration. Long-range sales forecasts can define economic, political and international, industrial, and manufacturing-cost trends, as well as estimating a company's competitive advantage. Topics include product line, product mission, product-market strategy, the objectives of vertical, lateral, and horizontal diversification, and examples of diversification in the aircraft industry
UR  - https://bibliotheque.tbs-education.fr/Default/doc/edb/6769323/strategies-for-diversification
ER  -