TY  - BOOK
AU  - Porter, Michael E.
TI  - What Is Strategy? 
SN  - 0017-8012
PY  - 1996///
PB  - Harvard Business Review
KW  - Strategy
KW  - Operational Effectiveness
KW  - Competitive Advantage
KW  - Core Competencies
KW  - Hypercompetition
KW  - Management Tools
KW  - Sustainability
KW  - Benchmarking
N2  - For nearly two decades, managers have followed new rules: be flexible, benchmark constantly, outsource efficiently, and focus on core strengths. Traditional positioning has been dismissed as too static, with the belief that any advantage is short-lived.

Yet these are dangerous half-truths. While globalisation and agility matter, much of today’s so-called hypercompetition is self-inflicted. The real problem is confusing operational effectiveness with strategy. Tools like benchmarking or reengineering improve performance but don’t create lasting advantage. As managers chase improvement on every front, they risk losing clear, sustainable competitive positions
UR  - https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjE4ODk2OTY0/what-is-strategy
ER  -