@book{5130,
	author = {Ewing, Michael T. and Jevons, Colin P.},
	title = {Brand death: A developmental model of senescence},
	publisher = {Journal of Business Research},
	year = {2009},
	url = {https://www-sciencedirect-com.hub.tbs-education.fr/science/article/pii/S0148296308001501}
}