01846nam a22003257a 4500 OSt 20251103152344.0 250910b |||||||| |||| 00| 0 eng d 0022-2437 English tbs English Aaker, Jennifer L. 26396 Dimensions of Brand Personality / Jennifer L. Aaker Journal of Marketing Research 1997 Journal of Marketing Research, 1997 Aug 01. 34(3), 347-356. Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed. Personality traits 3 Personality traits Personality psychology Brands Factor analysis Honesty Marketing Psychometrics Personality Social psychology Consumer behavior https://bibliotheque.tbs-education.fr/Default/doc/edsjsr/_b64_ZWRzanNyLjEwLjIzMDcuMzE1MTg5Nw%3d%3d/dimensions-of-brand-personality lcc 0 0 lcc 0 0 TBS TBS 2025-11-03 0 2025-11-03 https://bibliotheque.tbs-education.fr/Default/doc/edsjsr/_b64_ZWRzanNyLjEwLjIzMDcuMzE1MTg5Nw%3d%3d/dimensions-of-brand-personality 2025-11-03 ARTICLE 5131 5131