02068nam a22003377a 4500003000400000005001700004008004100021020001400062040001700076041001200093100003000105245005700135260004000192362006400232520085500296600002601151653002301177653002701200653001101227653002001238653001201258653001401270653001801284653001601302653002201318653002201340856013501362942000801497952021001505999001501715OSt20251103152344.0250910b        |||||||| |||| 00| 0 eng d  a0022-2437  aEnglishctbs  aEnglish  aAaker, Jennifer L.926396  aDimensions of Brand Personalityc/ Jennifer L. Aaker  bJournal of Marketing Researchc1997  aJournal of Marketing Research, 1997 Aug 01. 34(3), 347-356.  aAlthough a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed.  2Personality traits93  aPersonality traits  aPersonality psychology  aBrands  aFactor analysis  aHonesty  aMarketing  aPsychometrics  aPersonality  aSocial psychology  aConsumer behavior  uhttps://bibliotheque.tbs-education.fr/Default/doc/edsjsr/_b64_ZWRzanNyLjEwLjIzMDcuMzE1MTg5Nw%3d%3d/dimensions-of-brand-personality  2lcc  00102lcc4070aTBSbTBSd2025-11-03l0r2025-11-03uhttps://bibliotheque.tbs-education.fr/Default/doc/edsjsr/_b64_ZWRzanNyLjEwLjIzMDcuMzE1MTg5Nw%3d%3d/dimensions-of-brand-personalityw2025-11-03yARTICLE  c5131d5131