@book{5132,
	author = {Dion, Delphine and Pavlyuchenko, Roman},
	title = {The Enrichment Economy},
	publisher = {Journal of Marketing},
	year = {2025},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/bth/182798510/the-enrichment-economy-market-dynamics-brand-strategy-and-ethics}
}