@book{5134,
	author = {Geuens, Maggie and Weijters, Bert},
	title = {A new measure of brand personality},
	publisher = {International Journal of Research in Marketing},
	year = {2009},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/edselp/S0167811609000172/a-new-measure-of-brand-personality}
}