@book{5135,
	author = {Holt, Douglas B},
	title = {What becomes an icon most},
	publisher = {Harvard Business Review},
	year = {2003},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most}
}