Holt, Douglas B <br/><br/>
What becomes an icon most 
/ Douglas B. Holt 
 -  Harvard Business Review  2003 
 - Harvard Business Review. March, 2003, Vol. 81 Issue 3, p43, 7 p 
<br/><br/> This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels. 
<br/><br/><label>ISBN: </label>0017-8012 
<br/><br/><label>Subjects--Index Terms: </label>United States Company business planning Business